Levi’s 2013 denim collection will be a bit different than previous collections—not necessarily in the look of the popular jeans, but you’ll notice a major change in the materials used to make them. The company’s new Waste-Less product will feature jeans made from recycled plastic bottles.
The new line of eco-friendly products is part of Levi’s commitment to sustainable design. Levi Strauss and Co., founded in 1873, has introduced several other ‘green’ company initiatives recently, including its Water-Less manufacturing technique, which helped reduce water consumption by up to 96 percent during the finishing process at its manufacturing plants.
As you can see from the photos, the jeans themselves look pretty normal considering they’re made from plastic—an average of eight 12-20 oz. plastic bottles to be exact. Levi’s president, James Curleigh, stated in a press release, “This collection proves that you don’t have to sacrifice quality, comfort, or style to give an end a new beginning.”
The 2013 Waste-Less spring Collection utilized 3.5 million recycled plastic bottles. The company uses PET plastic, which is the most common type of plastic used for things like water and soda bottles.
The recycling process works by chopping the plastic into tiny pieces, melting it, stringing it into polyester fiber, and weaving it together with traditional cotton/denim threads.
Sorry, you can’t purchase your new ‘soda bottle jeans’ for Christmas this year (2012). You’ll have to wait until January when the Waste-Less Collection officially hits store shelves.
A few of the denim products that will be available at launch are the men's Levi’s 511 Skinny jeans, Levi’s 504 Straight Fit, and the Levi’s Trucker jacket. Women will be able to grab a pair of Levi’s Boyfriend Skinny jeans.
There’s certainly no shortage of PET bottles available for sustainable projects like this. According to Earth911, there were 5.1 billion lbs of PET bottles produced in the U.S. in 2009 alone. Only about 28 percent of these were recycled that year.
While Levi’s recycling of 3.5 million bottles for its 2013 spring collection may not seem like much, comparatively speaking, it’s at least making a dent in the worldwide plastic bottle problem. Not sure what ‘problem’ I’m speaking of? Just visit a local beach or waterway and walk the shoreline for a while. You’ll see what I mean.
Images via: LeviStrauss.com
Do your part in keeping the earth clean by properly disposing of your trash and recyclables.
If you have large quantities of junk piling up in your home, yard, garage, or attic, a dumpster is a great solution that is good for the environment.